Privacy Policy

At Living Loom Rugs, we respect your privacy and are committed to handling your personal information responsibly, transparently, and securely.

We understand that purchasing a rug for your home involves trust. This commitment extends beyond the quality of our products to the way we collect, use, protect, and share your information.

This Privacy Policy explains how Living Loom Rugs (“Living Loom Rugs,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you visit our website, purchase our products, communicate with us, or otherwise interact with our services.

Our website is available at https://www.livingloomrugs.com (the “Site”).

Please read this Privacy Policy to understand our information practices and your available privacy rights and choices.

1. Who We Are

Living Loom Rugs is a rug and home décor brand operating from Haridwar, Uttarakhand, India, with a primary focus on customers in the United States and other supported international markets.

We offer hand-tufted wool rugs, printed machine washable rugs, and other home furnishing products.

Living Loom Rugs is responsible for determining how personal information is used for our own business operations, subject to applicable laws and the responsibilities of our service providers.

Our online store is powered by Shopify, which processes certain information to provide the ecommerce platform, checkout functionality, and related services.

In certain circumstances, Shopify and other third parties may also process personal information for their own purposes under their respective privacy policies.

For privacy-related questions, please contact us using the information provided in Section 19.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected when you:

• Visit or browse our website.
• Create or access a customer account.
• Place an order or attempt to make a purchase.
• Subscribe to promotional emails or other marketing communications.
• Contact us regarding products, shipping, returns, or customer support.
• Submit reviews, feedback, or other information through features offered on our website.
• Participate in a promotion, survey, giveaway, or other activity organized by us.
• Interact with advertising or marketing services connected to our website.

This policy also explains certain information we receive from service providers and third-party platforms.

Independent third-party websites, payment services, and social media platforms may have their own privacy practices. Their separate processing activities are governed by their respective privacy policies.

3. Personal Information We Collect

We collect personal information that is reasonably necessary to operate our business, deliver products, assist customers, improve our services, and perform other purposes described in this policy.

The categories of information we collect depend on how you interact with us.

A. Personal and Contact Information

When you place an order, register an account, subscribe to communications, or contact us, we may collect:

• Full name.
• Email address.
• Telephone number.
• Billing and shipping addresses.
• Country, state, city, and ZIP or postal code.
• Customer account details.
• Information you choose to provide in messages or forms.

We use this information to communicate with you, process purchases, coordinate deliveries, and respond to inquiries.

B. Order and Purchase Information

When you purchase or attempt to purchase a product, we may collect:

• Products viewed, selected, or purchased.
• Rug sizes, colors, designs, and customization instructions.
• Shopping cart and checkout activity.
• Order numbers and transaction records.
• Payment status and purchase amount.
• Shipping and tracking information.
• Order history.
• Return, exchange, cancellation, and refund information.

These details help us fulfill orders, provide customer service, maintain business records, and resolve transaction-related issues.

C. Payment Information

Payments are handled through Shopify-supported payment services and other payment providers made available at checkout.

Depending on the selected payment method, these providers may process payment card details, billing information, payment authentication data, and transaction identifiers.

Living Loom Rugs generally receives information necessary to confirm and manage transactions, such as payment status, transaction references, billing details, and limited payment method information.

We do not require customers to provide complete payment card details through ordinary customer support emails or messages.

Payment providers process information in accordance with their own applicable terms and privacy practices.

D. Device, Browsing & Technical Information

When you access our website, certain information may be collected automatically through Shopify, our website technologies, and enabled service providers.

This may include:

• Internet Protocol (IP) address.
• Browser type and version.
• Device type and operating system.
• Device or browser identifiers.
• Approximate geographic location inferred from an IP address.
• Referring website or traffic source.
• Pages viewed and time spent on the Site.
• Website navigation and interactions.
• Product searches and shopping activity.
• Cookie identifiers and similar tracking information.
• Technical errors and website performance information.

We use this information for website functionality, analytics, security, customer experience, and advertising purposes as described in this policy.

E. Customer Support & Communications

When you contact us, we may retain information related to your inquiry, including:

• Your name and contact details.
• Order references.
• Emails and other messages.
• Product photographs or documents you voluntarily provide.
• Details of support requests, disputes, or complaints.
• Our responses and records of the resolution.

We use this information to provide assistance, investigate issues, and maintain appropriate customer service records.

F. Marketing Preferences & Interactions

If you subscribe to promotional communications or interact with our marketing activities, we may collect:

• Subscription preferences and consent records.
• Email engagement information, where available and permitted.
• Responses to promotional campaigns.
• Website interactions associated with advertising.
• Promotional or referral information.
• Preferences voluntarily shared through forms or surveys.

We use this information to manage communications and evaluate marketing performance, subject to applicable privacy requirements and your choices.

G. Information From Third Parties

We may receive information from third parties involved in our business operations, including:

• Shopify and ecommerce applications.
• Payment processors and fraud-prevention services.
• Shipping and logistics providers.
• Analytics and advertising platforms.
• Customer support and communication providers.
• Social media platforms when you interact with our business through their services.

The information received depends on the service, your interactions, your privacy settings, and applicable law.

We do not intentionally request sensitive personal information that is unnecessary for selling and delivering our products.

Please avoid submitting government identification documents, financial account credentials, health information, or other sensitive information through ordinary website contact forms or emails unless specifically required for a legitimate purpose.

4. How We Use Personal Information

We use personal information for legitimate business activities and other purposes permitted by applicable law.

Order Processing & Fulfillment

To:

• Process purchases and payments.
• Confirm orders and communicate transaction information.
• Prepare and dispatch products.
• Coordinate shipping and delivery.
• Provide tracking updates.
• Manage cancellations, returns, and refunds.

Customer Support

To:

• Answer questions and provide product assistance.
• Resolve delivery or fulfillment problems.
• Investigate damaged or incorrect orders.
• Respond to complaints and other inquiries.

Website Functionality & Improvement

To:

• Maintain shopping cart and checkout functionality.
• Remember supported preferences.
• Monitor website performance.
• Analyze visitor interactions.
• Improve navigation, accessibility, and shopping experiences.
• Identify technical problems.

Marketing & Advertising

To:

• Send promotional communications where permitted.
• Measure advertising performance.
• Understand interest in our products.
• Display relevant advertisements.
• Manage advertising audiences and campaigns, where legally permitted.
• Improve our marketing and customer acquisition activities.

Security & Fraud Prevention

To:

• Detect suspicious transactions.
• Protect customer accounts and our website.
• Prevent unauthorized activity.
• Investigate fraud and potential misuse.
• Maintain appropriate records of security incidents.

Fraud-prevention services may use automated risk assessments to flag transactions for additional review.

Legal & Business Obligations

To:

• Maintain required tax and accounting records.
• Respond to lawful requests.
• Resolve disputes.
• Establish or defend legal claims.
• Meet applicable regulatory and consumer-protection obligations.

We do not use personal information for materially unrelated purposes without providing any additional notice or obtaining consent required by applicable law.

5. Legal Bases for Processing

Where applicable data protection laws require a legal basis for processing personal information, we rely on one or more of the following:

Performance of a Contract: When processing is necessary to accept payments, fulfill purchases, deliver products, or provide requested services.

Legitimate Interests: When processing is necessary for reasonable business activities, such as website security, fraud prevention, customer support, and service improvement, provided those interests are not overridden by applicable individual rights.

Consent: When consent is required for promotional communications, non-essential cookies, personalized advertising, or other activities.

Legal Obligations: When processing is necessary to satisfy applicable tax, accounting, regulatory, consumer-protection, or other legal requirements.

Where processing is based on consent, you may withdraw that consent through the available controls or by contacting us.

Withdrawal does not affect processing that was lawful before withdrawal or processing that remains permitted under another applicable legal basis.

6. Shopify & Ecommerce Service Providers

Our online store is hosted by Shopify, which provides the technology used to operate our website and online checkout.

Shopify may collect and process personal information when customers visit our store, browse products, complete transactions, or use Shopify-related services.

This may include customer contact details, device information, browsing activity, purchase information, and transaction-related information.

Shopify may process information to:

• Provide ecommerce and checkout functionality.
• Support security and fraud prevention.
• Maintain and improve platform services.
• Personalize supported shopping experiences.
• Provide analytics and other services available to merchants.
• Deliver additional features that incorporate information from interactions with Shopify and other merchants, where those features are enabled.

Certain optional Shopify enhanced services may involve the use of customer information alongside information from interactions with other Shopify merchants and Shopify services.

Where applicable, this processing is subject to customer privacy preferences, relevant agreements, and applicable data protection laws.

Information may be processed by Shopify and its authorized service providers in countries other than the country in which a customer resides.

For additional details, please review:

Shopify Consumer Privacy Policy

Customers may also visit the Shopify Privacy Portal to learn about available options for accessing, deleting, or limiting Shopify's use of certain personal information.

Requests concerning information controlled by Living Loom Rugs should be directed to us through the contact information below.

7. Sharing & Disclosure of Personal Information

We share personal information only when reasonably necessary for the purposes described in this policy or otherwise permitted or required by law.

Depending on the services we use, recipients may include the following categories.

Ecommerce & Technology Providers

Shopify, website hosting and maintenance services, ecommerce applications, and other providers supporting our online store.

Payment & Fraud-Prevention Providers

Payment processors, payment networks, fraud-detection services, and financial institutions involved in completing or protecting transactions.

Shipping & Fulfillment Partners

Carriers, delivery companies, logistics providers, customs brokers, and fulfillment partners responsible for preparing, shipping, or delivering orders.

These providers may receive information necessary for delivery, including recipient names, addresses, contact details, order references, and shipment information.

Marketing & Analytics Partners

Advertising networks, analytics providers, and marketing platforms used to evaluate website traffic, measure campaigns, or display relevant advertisements.

Depending on our enabled services, these providers may receive device identifiers, browsing events, purchase events, or other information necessary for their services.

Customer Communication Providers

Services used to deliver transactional emails, promotional communications, and customer support messages.

Professional Advisers & Legal Authorities

Accountants, lawyers, auditors, regulatory authorities, or other authorized recipients when reasonably necessary to comply with legal requirements or protect legitimate rights.

Business Transactions

If our business undergoes a restructuring, acquisition, merger, asset transfer, or similar transaction, relevant personal information may be disclosed to appropriate parties subject to applicable confidentiality and legal requirements.

We assess our service providers and applicable contractual requirements according to the nature of the information and processing involved.

Service providers may have distinct legal responsibilities depending on whether they process information on our instructions or for their own permitted purposes.

8. Cookies & Similar Technologies

Our website uses cookies and similar technologies to provide essential functionality and, where enabled, support analytics, personalization, and marketing.

Cookies are small files stored on a browser or device. Similar technologies can include pixels, tags, and other identifiers used to recognize website activity.

Essential Cookies

These help operate necessary website features, such as shopping carts, checkout, security, and certain customer preferences.

Some essential technologies are necessary for the website to function properly.

Functional Cookies

These may help remember supported settings and improve website convenience.

Analytics Cookies

These may help us understand how customers use our website, which pages attract interest, and how our services perform.

Advertising & Marketing Cookies

Where enabled and permitted, these may help measure advertising results, understand interactions with promotions, and deliver relevant advertisements across websites or platforms.

Such technologies may involve personal information under applicable data protection laws.

Your Cookie Choices

Where consent is required, we will seek the necessary permission before enabling non-essential tracking technologies.

You may manage available preferences through our website's cookie controls, where provided, or through applicable browser settings.

You may also withdraw consent through available controls where required by law.

Disabling certain cookies may affect website features or personalized services, although essential shopping functionality will remain available to the extent technically possible.

Browser-level cookie controls may not prevent all types of tracking or processing, including certain server-side technologies.

9. Advertising, Analytics & Personalized Marketing

We may use advertising and analytics services to understand our audience, evaluate campaigns, and promote our products.

Depending on which services are enabled, these may include technologies or services provided by:

• Meta, including Facebook and Instagram.
• Google.
• Pinterest.
• Shopify.
• Other advertising or analytics partners used by our business.

These services may process information such as:

• IP addresses and device identifiers.
• Website visits and browsing events.
• Product views.
• Shopping cart activity.
• Purchase or conversion events.
• Advertising interactions.
• Contact information used for customer matching, where permitted.

Where appropriate, certain information may be transformed or hashed before transmission. Hashing does not necessarily make information anonymous.

Advertising partners may process information under their own privacy policies and may combine permitted data with information available from other sources.

We use advertising technologies subject to applicable consent requirements, privacy rights, and customer opt-out choices.

Choosing not to receive personalized advertising does not necessarily mean you will stop seeing advertisements for Living Loom Rugs. Advertisements may instead be less personalized.

10. Sale, Sharing & Targeted Advertising Choices

Living Loom Rugs does not operate a business of selling customer contact lists.

However, certain uses of advertising pixels, analytics technologies, audience-matching services, or Shopify enhanced services may constitute a sale, sharing, or use for targeted advertising under applicable U.S. state privacy laws, even if no monetary payment is exchanged for the information.

Where these activities occur and applicable law provides an opt-out right, customers may request that we stop the relevant processing.

You may contact us at livingloomrugs@gmail.com to request assistance with applicable privacy choices.

Where legally required, we also provide website-based opt-out methods, including a dedicated data-sharing opt-out page or an equivalent mechanism.

Customers may additionally use eligible browser-based opt-out preference signals, including Global Privacy Control (GPC), where applicable law requires those signals to be recognized.

We process applicable opt-out requests and signals according to relevant legal requirements and the privacy technologies configured for our website.

Opting out of targeted advertising does not prevent processing necessary to fulfill purchases, maintain security, comply with legal requirements, or provide other essential services.

Customers may also manage certain Shopify advertising-related preferences directly through the Shopify Privacy Portal.

11. Promotional Emails & Communications

If you subscribe to our marketing communications, we may send information about:

• New rug collections.
• Product launches.
• Promotional offers.
• Brand updates.
• Other marketing content relevant to Living Loom Rugs.

Where required, we obtain consent before sending promotional communications.

You can unsubscribe from marketing emails using the unsubscribe link included in those messages or by contacting us.

We honor valid marketing opt-out requests within the period required by applicable law.

Unsubscribing from marketing does not prevent us from sending necessary transactional or service-related communications, such as order confirmations, shipping notifications, refund updates, or responses to customer support inquiries.

If we offer promotional text messaging, additional consent and opt-out requirements may apply.

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include:

Right to Access: Request information about personal data we hold or process.

Right to Know: Request applicable details about the categories of personal information collected, the purposes of processing, and categories of recipients.

Right to Correction: Request correction of inaccurate personal information.

Right to Deletion: Request deletion of eligible personal information, subject to applicable exceptions.

Right to Data Portability: Request a copy of certain information in a reasonably usable format where legally required.

Right to Opt Out: Object to qualifying sales, sharing, targeted advertising, or other processing covered by applicable law.

Right to Withdraw Consent: Withdraw consent for processing based on consent.

Right to Restrict or Object: Request restrictions or object to certain processing where legally available.

Right to Appeal: Appeal certain privacy request decisions where applicable law provides that right.

Right to Non-Discrimination: Exercise applicable privacy rights without unlawful discrimination or retaliation.

Additional rights relating to sensitive personal information or certain automated decision-making activities may apply under particular laws.

How to Exercise Your Rights

To submit a privacy-related request, email:

livingloomrugs@gmail.com

Please use the subject line:

Privacy Request - Living Loom Rugs

Include a description of your request and sufficient information for us to locate the relevant records.

We may need to verify your identity or authority before providing, correcting, or deleting information.

Verification will be proportionate to the request and applicable legal requirements. We will not ask for unnecessary sensitive credentials.

Where permitted, authorized representatives may submit requests on behalf of customers.

We will review and respond to requests within the timeframe required by applicable law. If an extension is permitted and necessary, we will communicate it as required.

If a request is denied, we will provide an explanation where required and explain any available appeal process.

Certain information may need to be retained for legal compliance, tax reporting, fraud prevention, dispute resolution, fulfillment obligations, or other permitted reasons.

U.S. State Privacy Rights

Residents of certain U.S. states, including California and other states with applicable consumer privacy legislation, may have additional rights.

Whether a particular law applies depends on factors such as the location of the consumer, the nature of the processing, and the applicable legal thresholds.

Where we are subject to such laws, we will provide the required disclosures, request procedures, and choices.

European & Other International Privacy Rights

Customers located in the European Economic Area, United Kingdom, Switzerland, or other jurisdictions with applicable privacy laws may have additional protections.

These may include rights to access, correction, erasure, restriction, data portability, objection, and withdrawal of consent, subject to applicable conditions.

Where relevant law provides the right to complain to a data protection supervisory authority, customers may exercise that right.

If our processing activities require a local representative or additional contact information under applicable law, that information will be provided as required.

13. International Data Transfers

Living Loom Rugs operates from India and serves customers in the United States and other supported locations.

As a result, personal information may be accessed, transferred, stored, or processed in countries other than the country where it was originally collected.

Recipients may include Shopify, payment providers, cloud services, logistics partners, marketing services, and other authorized service providers.

Different countries may have different data protection laws.

Where applicable law requires safeguards for international transfers, we take steps to use appropriate contractual, organizational, or other recognized transfer mechanisms.

Customers may contact us to request additional information about applicable transfer arrangements.

14. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, subject to applicable legal requirements.

Retention periods vary depending on the information and the purpose for which it is collected.

For example:

• Order and payment records: Retained as necessary for transactions, accounting, tax compliance, refunds, disputes, and other legal obligations.
• Customer account information: Retained while needed to provide account services, subject to applicable deletion rights and requirements.
• Customer support communications: Retained as reasonably necessary to resolve inquiries, maintain service records, and address disputes.
• Marketing information: Retained while relevant to permitted marketing activities, subject to consent withdrawals, opt-outs, and applicable legal obligations.
• Analytics and technical information: Retained according to the purpose, configuration, provider arrangements, and applicable requirements.

When information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or otherwise handle it in accordance with applicable law.

Certain information may remain in restricted records or backups for a limited period where legally permissible or necessary for security, recovery, or compliance.

A request to delete personal information may not require deletion of records that we must lawfully retain.

15. Data Security

Protecting customer information is an important part of our business operations.

We use reasonable administrative, technical, and organizational measures appropriate to the nature of the information and our services to reduce the risk of unauthorized access, misuse, alteration, disclosure, or loss.

These measures may include:

• Restricting access to personal information based on legitimate business needs.
• Using established ecommerce and payment service providers.
• Maintaining appropriate account access controls.
• Applying available security updates and fraud-prevention tools.
• Reviewing relevant service provider and application permissions.
• Taking appropriate action when a security concern is identified.

Payment transactions are processed through the payment services available at checkout, which maintain their own security practices and responsibilities.

No website, network, or electronic storage system can guarantee absolute security.

If a data security incident occurs, we will investigate and take appropriate action, including providing notifications where required by applicable law.

Customers should use strong account credentials and contact us if they suspect unauthorized activity involving their Living Loom Rugs account or order.

16. Children's Privacy

Our website is intended for adults purchasing rugs and home furnishings.

Although some of our products are designed for children's rooms or nurseries, our online services are not intended to solicit personal information directly from children under 13.

We do not knowingly collect personal information directly from children under 13 without authorization required by applicable law.

If we become aware that children's personal information has been collected in circumstances requiring parental authorization, we will take appropriate steps consistent with applicable legal requirements.

Parents or guardians who believe a child has submitted personal information may contact us using the information below.

Additional protections may apply to minors under the laws of particular jurisdictions.

17. Third-Party Websites & Social Media

Our website may include links to other websites or services, including social media platforms, payment providers, and other third-party resources.

These websites and services operate independently and may collect personal information according to their own privacy policies.

We encourage customers to review those policies before providing information to third parties.

Our Privacy Policy does not govern independent processing activities carried out by third parties outside our control.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, technologies, service providers, privacy practices, or legal obligations.

When updates are made, the revised policy will be published on this page with an updated revision date.

Where required by law, we will provide additional notice or request consent before implementing changes that materially affect how personal information is processed.

Previously collected personal information will be handled in accordance with applicable legal requirements.

We encourage customers to review this page periodically.

19. Contact Information

If you have questions about this Privacy Policy, wish to exercise applicable privacy rights, or have concerns about how your information is handled, please contact:

Living Loom Rugs

Privacy Contact: livingloomrugs@gmail.com

Website: https://www.livingloomrugs.com

Business Location: India

We aim to handle privacy-related inquiries responsibly and within any applicable legal response deadlines.

Living Loom Rugs - Thoughtfully handcrafted for refined living.